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*BEFORE YOU GET STARTED*
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If you do not have a Shopify account CLICK HERE to Sign up to create your account only when you are ready to get started. I strongly advise you to finish the course before creating your page so that you can take advantage of the 14 day free trial.
NOTE: To connect the Sweet Upsell app to your Store, CLICK HERE and sign up there.
So Glad you joined the team
Welcome message from speaker
MODULE 1: WELCOME TO ECOM UPLIFT MASTERCLASS
I will add updates to the program continuously. Whenever I add an update, there will be a "💙" beside it!
I add new updates monthly when needed!
Also, please be sure to email me a screenshot whenever you make money! I have several students who are successful and have sent screenshots!
Excited to see your results! 🥳
Here are some commonly referred to terms in e-commerce and digital marketing. You may hear some of these in our private BTS Facebook group and in some of our Masterclass lectures. Download the PDF for your convenience and use!
COMMON E-COMMERCE & MARKETING ACRONYMS
Terms To Know
______________
API (Application Programming Interface)
B2B - Business To Business
B2C - Business To Consumer
B2B (Business-to-Business)
B2C (Business-to-Consumer)
CTR - Click Through Rate
CPA - Cost Per Acquisition
CPM - Cost Per Thousand Impressions
CTA - Call To Action
CDN (Content Delivery Network)
CMS (Content Management System)
CRM (Customer Relationship Management)
CRO (Conversion Rate Optimization)
CLTV - Customer Lifetime Value (LTV)
Dropshipping - (business model where the online entity that’s selling a product doesn’t fulfill the product order but rather works with a third party to have products shipped directly to customers.)
DS - Dropship
SEO - Search Engine Optimization
SEM (Search Engine Marketing)
SMM - Social Media Marketing
SEO - Search Engine Optimization
3PL - 3rd Party Logistics
COGS - Cost Of Goods Sold
PO - Purchase Order
POD - Proof Of Delivery
POE - Port Of Entry
PPC - Pay Per Click
SKU - Stock Keeping Unit
RA - Retail Arbitrage
OA - Online Arbitrage
FBA - Fulfilled By Amazon
FBM - Fulfilled By Merchant (seller)
CPC - Cost Per Click
PPC - Pay Per Click
ROI - Return On Investment
WSA - Webscraperapp
KPI (Key Performance Indicator)
Conversion Rate - (refers to the number of people who take a certain action versus the total number of people who had the opportunity to take that action.)
BOSS IT UP ACADEMY | Business Licenses:
What Is Right For Your Business?
Consult your preferred tax preparer/CPA with detailed questions. Seek out a helpful informed local CPA before diving in head first to any business.
— Sole Proprietor: A one-owner business; common when starting a “side hustle”; recommended for those making less than $50k/yr in revenue.
— LLC (Limited Liability Company): limited liability for the owner of the entity; a degree or veil of separation; has to file its own tax return.
— S Corp: is a taxing status; not referred to as a business entity. The member is considered an employee or the business and must be paid a “reasonable salary.”
To help make up your mind, consider the following
▪ The limited liability that LLCs provide for their owners
▪ Sole proprietorships are generally less costly than LLCs
▪ LLCs need to register with the state and pay registration or filing fees
▪ LLCs often have annual fees you must pay to maintain registration
▪ LLCs are subject to state laws governing LLCs
▪ With an LLC, you must keep LLC records and funds separate from your own
▪ Operating as a sole proprietorship, you are taxed as a self-employed person
▪ LLCs can be taxed as sole proprietorships, partnerships, or corporations
Unlike an LLC or a C corporation, an S corporation is not a type of business entity. The S corp. designation refers to the way a business has chosen to be taxed under the Internal Revenue Code. Generally when more than one person joins a company and revenue is really going through the roof, a company may elect to be taxed as an S corp.
Personally I like LLCs, the degree of protection, but the down side is again, the fees that come along with it. For example, the yearly filing fee of $800. Additionally once you make over a certain amount in revenue (in California if you make over $250,000 in gross revenue), you are required to pay another fee (a few thousand dollars!)
I highly recommend consulting with your preferred CPA/tax lady/tax guy and choose what’s right for you. At first it won’t matter too much. You can always start as a sole proprietor and then form an LLC later on at your discretion.
When you are ready to form your corporation, I recommend using LegalZoom.com to help! They offer a bunch of upsells but just stay simple and form whatever type of corp you desire. (I recommend starting with an LLC.) Remember, a corporation is a TOOL and provides a degree of separation.
By definition - a business license is an approval or permit issued by a government agency that authorizes a business to operate within a specific jurisdiction. This license is often an additional requirement beyond the registration of a business at the state level. Whether a business is required to have a specific license depends on such factors as the nature of the business, types of products sold, and location.
Having a business license helps identify your business to potential customers as a legitimate business... With a business license you can confidently advertise yourself as a “licensed” business. Not only will this increase you confidence as a business owner, but it may potentially bring in business as your customers will feel secure in knowing you are appropriately licensed.
How is failure a part of learning?
While the idea of failing can seem scary, it helps students develop learning skills, boost their sense of determination, and build self-esteem. ... Learning that it's ok to fail and that failure is a normal part of the learning process helps teach students important lessons about perseverance, determination, and effort
Why is failure important in learning?
As it turns out, mistakes are integral to the learning process. Failure not only improves information recall but critical thinking, too. ... But if we can help students redefine what a mistake is, we can teach them a valuable lesson about improvement and learning.
Is failure a good thing?
YES. Failure teaches us to learn from our mistakes so that the next time we can avoid making the same ones. ... The benefit of failure is that you can do better next time. Failure teaches us to learn from our mistakes so next time we can avoid making the same ones.
How can failure be a positive experience?
Failure allows you the opportunity to look back and acknowledge and take responsibility for what went wrong. Experiencing failure can also help you to trust yourself and your abilities for future decisions. Failure is the opportunity to begin again, more intelligently.
Why is failure the greatest teacher?
#1 – Failure is life's greatest teacher
In order to grow, you need failure, it is life's ultimate lesson. Failing will happen, no matter how hard you try to avoid it, so you might as well have a 'no fear' attitude towards it. This does not mean you should expect to fail, but when it happens accept it.
While the idea of failing can seem scary, it helps students develop learning skills, boost their sense of determination, and build self-esteem. ... Learning that it's ok to fail and that failure is a normal part of the learning process helps teach students important lessons about perseverance, determination, and effort
Mindset & Psychology Overview: I’m going to build upon all of these ideas in a little bit. They’re each really important and your overall mindset and will be a determining factor in your success. It just will. It’s like a piece of the puzzle. If there are missing pieces you’re not going to have a complete and fulfilling experience or pathway to success. I truly wish more coaches and trainings included a mindset piece because I’ve never seen it personally especially in an e-commerce course. But in any business training, I think mindset needs to be there and I can’t stress how important it is!
What is a Positive Mindset and Attitude? A Definition
You probably have an idea of what a positive mindset or positive attitude is already, but it’s always helpful to start with a definition.
It is probably not a surprise to you that positivity is, inherently, at the center of positive psychology.
Positivity doesn’t always refer to simply smiling and looking cheerful, however—positivity is more about one’s overall perspective on life and their tendency to focus on all that is good in life.
In this piece, we’ll cover the basics of positivity within positive psychology, identify some of the many benefits of approaching life from a positive point of view, and explore some tips and techniques for cultivating a positive mindset.
Introduction to e-commerce
Introduction to Dropshipping
module 1: What store should I Open?
What is Google Trend?
Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.
On August 5, 2008, Google launched Google Insights for Search, a more sophisticated and advanced service displaying search trends data. On September 27, 2012, Google merged Google Insights for Search into Google Trends.
Tools used to find winning products
https://www.ecomhunt.com?afmc=3iw
*PAID* platform used for dropshipping "shopify"
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*Free* platform used for dropshipping "Bigcartel"
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